Cristiano Betta
Cristiano Betta
About

Cristiano Betta

Co-Founder & Chief Product Officer at Gr4vy.

Today

I co-founded Gr4vyin 2021 to rebuild payment orchestration for the cloud era. My title is Chief Product Officer, but the honest version is: I'm a founder, so I do a bit of everything.

In practice that means I'm a tech-forward product officer who works as the PM across multiple teams — shaping roadmap, writing specs, talking to customers — while still happily writing code, prototyping, and picking up whatever else needs doing on any given week. That's just how startups work.

Dutch-Italian by background, London-based by choice.

Career

  • 2021 — now
    Gr4vy · Co-Founder & Chief Product Officer

    Building the cloud-native payment orchestration platform end-to-end. Product across the merchant platform, partner integrations, and the developer experience.

  • 2016 — 2020
    Work Betta · Founder & consultant

    My own developer experience & product consultancy. Worked with Twitter, American Express, Barclays, and others on developer programs, API design, and onboarding.

  • 2015 — 2017
    Box · Developer Advocate

    Working with developers building on the Box platform.

  • 2012 — 2015
    PayPal / Braintree · Developer Relations & Payments

    Engineering, developer relations, and payments — the spark for everything since.